“Although TVI and Cuatro (in Spain) are twin channels (same position, same ownership), they present very different types of programming. Cuatro has a more young and cultural output, and TVI is more directed to an elderly and also a lower class segment of the Portuguese population (soap operas and daytime programming).
TVI is also very criticized as it broadcasts US television series like House MD, The 4400, Nip/Tuck, NUMB3RS, The Shield and The Office way after its prime-time, airing pass midnight. TVI's prime-time is reserved for in-house programming, mainly soap operas, call tv and reality shows. This schedule practices, along with the longest advertising breaks (around 30 minutes, at least 5 times per hour), and tendentious and sensationalist programming, have accounted to TVI's lowbrow reputation. In fact, TVI is widely regarded as the worst TV station in Europe”.
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